Sometimes my clients ask me a question about something and we both end up confused because they’re not entirely sure what to ask.
They may use the wrong terminology, or may request I do X when what they really need is Y.
That’s why I always like to ask my client what result they want, not how they think they want it done.
The other day, one of my favorite clients emailed me a question about her three pages on Facebook. Now, I knew she had only one Facebook business page, so I wondered why she suddenly had three.
Turns out she was referring to her personal “timeline”, her “newsfeed” and her “business page” as three separate pages. I responded with a simple Facebook tutorial and thought I’d share my response with you too, because I’m sure she’s not the only one who gets this stuff mixed up. (Especially with Facebook changing things every other day!)
Here’s how Facebook breaks down:
1) You have a personal profile, now called your “timeline”. The personal profile used to be called your “wall”.
This is where YOU post updates, photos, links, etc. Everything you post on your “timeline” shows up in the “newsfeed” of people who are your friends.
To visit your “timeline”, a friend has to search your name or click on it when you appear in their “newsfeed”. People don’t visit a friend’s “timeline” very often, but when they do, they can also post to your “timeline” (unless you’ve turned off this option).
FYI, your personal profile might still be in the old style, and will automatically be updated to the “timeline” style soon.
How to view your personal profile, aka “timeline”: click on your name, any where you see it around Facebook.
2) You have a “newsfeed”. That’s usually the main page you see when you login to Facebook. This is where all of your friend’s posts, photos and links show up, and also where the “pages” you’ve liked will show up with their status updates, photos, links, etc.
This is where most people interact with their friends – you click like on a post, or comment on something, or click share on something they’ve posted.
Your “newsfeed” is home-base. The left-hand column can be set up with your favorite lists, pages, groups, apps, etc for ease of navigation. Include your own “business page” here as a favorite, and you’ll be able to reach it easily.
How to view your “newsfeed”: click on the Facebook logo in upper-left, or click on Home in the upper-right corner.
3) You may have a “business page”, sometimes called a “fan page”. This is where you post updates, photos, links and anything else related to your business. What you post here will appear in the “newsfeed” of anyone who has LIKED your “business page”.
Again, people who LIKED your “business page” may just see your updates in their “newsfeed” and never visit your “business page”. The more an individual interacts with your “business page” the more often you show up in their “newsfeed”.
An example of a “business page”: Heather Cottrell – The Awesome Tech Coach
Hope that helps clear up some Facebook basics for you. More questions? Post them on the Awesome Tech Facebook page (that’s the link above) and I’ll help you out.
About the Author: An experienced health coach with marketing training and tech skills? That’s me. Let me show you how to grow your business and simplify your life with the right {awesome} technology. Start by scheduling an Awesome Tech Breakthrough Session today!
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